VISUAL IDENTITY FOR TANGO BEER & CRYSTAL DREAM BREW CO.
With free rein on how to design this craft beer school project – the possibilities seemed endless. We were given the word TANGO and decided to go with a psychedelic theme, something very bold and electric to match the aesthetic of the 1960s. The target market were Gen Z who love music festivals, pop culture, and have a passion for the past.
The name, Crystal Dream Brew Co., was picked as part of the school project. The visuals are far from traditional. There are no hops, no barley, and no barrels in the branding.
This project was recognized with Honourable Mention for the Award for Colour Design as part of RGD’s 2021 Student Awards.
SERVICES
- Brand Identity
- Package Design
- Merchandise
- Stationary Package
We created a beer brand that was fun, lighthearted, and nostalgic.
The t-shirt is an extension of the brand using a variety of bold colour combinations.
