The Veda Project is an online wellness platform that promotes true Hindu teachings such as yoga, mindfulness, and spirituality. Using email marketing, social media and The Veda Projects’ website to engage with its audience the brand will host a variety of virtual meet-ups, mediation and cooking sessions, guest speakers, affirmations, and much more.

The visual search for the identity was based on the motion of movement and the four Vedas, thus creating a visual system characterized by simple geometric elements and variable shapes.